Stockholm, Sweden
October-November 2025
Typeface Design (Glyphs), Screen Print, Indesign
This project explores the rebranding of Cheiron Studios, a Stockholm-based music studio that played a defining role in late-1990s and early-2000s global pop production, but no longer exists today. The graphic identity is approached as a historical trace—shaped by a specific cultural moment, local context, and global influence—while being reimagined to function across contemporary formats and applications.
Research focused on Cheiron Studios’ role within the music industry of its era, where highly polished pop music was produced through efficient and collaborative studio processes. This context informed an identity rooted in late-90s production culture, balancing precision, repetition, and speed. The project builds on the idea of design as sampling, where existing visual systems are reinterpreted and repositioned rather than created from scratch.
Typography functions as the core carrier of the identity. A custom stencil-based typeface was developed without enclosed counters, allowing it to be used directly as a physical stencil for fast, repeatable branding. The typeface references both studio production workflows and utilitarian marking systems, bridging conceptual intent and practical use.
The identity was applied to printed workwear and showcased in a vernissage, where the garments functioned as both graphic carriers and exhibition objects. Through these applications, the project explores the balance between simplicity and complexity, resulting in a restrained yet flexible system that connects Cheiron Studios’ historical impact with a future-oriented graphic language.
DOWNLOAD MY FONT BELOW.
DOWNLOAD HERE